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Adventure Time with Louis!
Instead of telling our audience about how the Canary Islands are a great place to practice extreme sports, we invited two adventure youtubers, Louis Cole (FunForLouis) and Steve Booker, to experience it themselves. The videos they created as they travelled the Canary Islands and tried different sports (paragliding, mountain and road biking, trail running and climbing) allowed us to reach their fans, who have shown an interest in both adventure and travelling.
Pablo Mejias, Gadi Cimad, Louis Cole, Steve Booker