PHD in Tourism Management from the University of Vigo, Spain. PhD thesis in tourism destination image. Professor at Lusófona University in Porto, in Licentiate and Master degrees in Tourism and Management. Professor at ESACT- IPP, Bragança, in Licentiate degree in Tourism, and Master degree in Tourism Marketing. Professor at UTAD – University of Trás-os-Montes, Vila Real, in Licenciate degree in Tourism and in Master degree Marketing of wines.
Member of the Research Unit CEPESE, Porto. Co-principal researcher responsible of Favourite Destinations project of the Euro-Asian Tourism Studies Association. Has publications and communications in marketing destinations, brand- equity tourism destinations, impact of induced image on tourism destination, tourism destination imagery, film-induced tourism, language of tourism in promotional videos and management tourism. Vice-president of Direction Board of APTUR – Portuguese Association of Turismology. Jury member of ART&TUR Film Festival 2016.